V I S I T B R I T A I N
A consolidated digital presence to reduce confusion, create clear journeys and enhance brand authority.
SOLUTION
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Audience-focused signposting to ensure key audience segments could access highly relevant content.
Easy to access research reports using intuitive filtration and searching, with highlight components.
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IMPACT
OUTCOME 1
OUTCOME 1
The new digital experience delivered a 25% increase in user satisfaction and a 20% boost in engagement.
OUTCOME 2
OUTCOME 2
20+ markets across the globe benefitted from an enhanced user experience leveraging a new design system and intelligent tech.
OUTCOME 3
OUTCOME 3
A scattered digital presence was streamlined into two high-impact websites across consumer and business offerings.
TAKEAWAYS
TAKEAWAYS
By investing time to align early in the process, organisations with complex, competing priorities can cut through the noise and focus on what matters the most. And by designing with scalability in mind, from reusable assets to easily replicated functionality, a foundation can be set for efficient, cohesive experiences that drive the most value.