C A N A D A P O S T
SOLUTION
Comprehensive journey maps to drive shared understanding of the strategic direction and opportunity areas.
Persona profiles that build a view of the goals, motivations, expectations and needs of key audience segments.
Ecosystem map documenting a complex landscape with many players and platforms.
Lofi wireframes to illustrate an agentic AI experience that would solve for known challenges around tool/process complexity.
IMPACT
OUTCOME 1
OUTCOME 1
Over 30 opportunity areas were identified and 10 initiatives were planned, including three AI pilots.
OUTCOME 2
OUTCOME 2
Alignment on the future vision and necessary action was achieved across 10+ departments.
OUTCOME 3
OUTCOME 3
Three strategic product roadmaps were built using insights and intelligence from this discovery work.
TAKEAWAYS
TAKEAWAYS
Being agile and visual proved essential. After extensive engagement through workshops and interviews, simple tools like asynchronous multiple-choice forms helped time-poor stakeholders prioritise initiatives effectively. In addition to this, early storyboarding made it easier to bridge the gap between current and future states, especially for stakeholders restricted by legacy perspectives. This helped to bring emerging concepts to life and making them feel achievable.